Understand internet acroymns and key terms with our glossary
CPA stands for "Cost Per Acquisition"
In advertising, CPC is short for "Cost Per Click"
CPM stands for "Cost Per Mille" (Cost Per Thousand)
CTA stands for "Call to Action"
In Digital Marketing, CTR means "Click-Through Rate"
A DM is a "direct message", or private message
KPI is short for "Key Performance Indicator"
PNG is short for "Portable Network Graphics", an image file format
PPC stands for "Pay-Per-Click"
ROI stands for "Return on Investment"
SEO is short for "Search Engine Optimization"
A SERP is a "Search Engine Results Page"
SMM stands for "Social Media Marketing"
UGC is short for "User-Generated Content"
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