Social Media Terms

Understand internet acronyms and key terms with our glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Algorithm

The set of rules a platform uses to decide what content to show each user

B

C

D

E

Engagement Rate

The percentage of an audience that actively interacts with a piece of content
Explore Page

Instagram's discovery feed of content tailored to each user's interests

F

G

GIF

A short, looping animation format widely used in social media and messaging
GRWM

GRWM stands for "Get Ready With Me" - a video format of a creator preparing for something
Going Viral

When a piece of content spreads rapidly and reaches a far larger audience than usual

H

Hashtag

A # symbol followed by a keyword used to categorise and discover content

I

K

KPI

KPI is short for "Key Performance Indicator"

L

M

N

Newsjacking

Inserting your brand into a breaking news story to gain visibility and relevance

O

Organic Reach

The number of unique people who saw your content without paid promotion

P

R

S

U

V

Vanity Metrics

Numbers that look impressive but don't directly indicate business value or meaningful results

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