PPC, short for Pay-Per-Click, is a digital advertising model where advertisers pay a fee only when a user clicks their ad. It’s used across social media platforms like Facebook, Instagram, and LinkedIn, and allows for precise targeting by location, demographics, interests, and behaviour.
PPC is highly measurable - platforms provide detailed analytics so you can track clicks, conversions, and ROI in real time. It suits a range of goals, from driving website traffic and generating leads to boosting e-commerce sales.
