A meme is a piece of content - typically an image with text, a short video clip, or a repeatable format - that spreads rapidly across the internet, often with users remixing or adapting it to fit different contexts. Memes are rooted in shared cultural references and in-jokes, and their humour often relies on the audience already being familiar with the original format.
For brands, memes are a double-edged tool. When done well and timed right, they can feel relatable and drive strong engagement. When forced or late to a trend, they can come across as out of touch. The shelf life of most memes is short, so speed and cultural awareness matter more than polish.
