CPC, short for Cost Per Click, is the amount an advertiser pays each time a user clicks their ad. It’s a core metric in pay-per-click (PPC) advertising on platforms like Facebook, Instagram, and LinkedIn, where you pay for results rather than just impressions.
A lower CPC means you’re getting more clicks for your budget. It’s influenced by factors like audience targeting, ad relevance, and competition - so well-crafted, highly targeted ads typically achieve a better CPC.
