A pinned post is a piece of content that has been manually fixed to the top of a profile’s feed or page, overriding chronological order. Pinning ensures that the chosen post is the first thing a visitor sees when they land on a profile, regardless of how much newer content has been published since.
Brands and creators typically pin their most important or high-performing content - an introduction video, a key announcement, a viral post, or a link to a current offer. It’s a simple but effective way to control first impressions and highlight evergreen content that might otherwise get buried.
