Live streaming is the broadcasting of video content in real time to viewers on a social platform. Instagram Live, TikTok Live, YouTube Live, and LinkedIn Live all offer live streaming, allowing creators and brands to host Q&As, product launches, events, tutorials, and unscripted conversations with their audience as they happen.
The unedited, in-the-moment nature of live video tends to drive higher engagement than pre-recorded content - viewers can comment and react in real time, and creators can respond directly. Notifications alert followers when a live stream begins, giving it built-in urgency that other content formats lack.
