FYP, short for For You Page, is TikTok’s main discovery feed - an algorithmically curated stream of videos tailored to each user’s interests, viewing history, and interactions. Unlike a standard following feed, the FYP surfaces content from accounts a user may never have encountered, giving any video the potential to reach a massive audience regardless of the creator’s follower count.
“#FYP” became one of the most-used hashtags on TikTok, with creators adding it to captions in the belief it might help their videos rank in the feed. TikTok has not confirmed it has any effect, but the habit persists. The concept of an algorithm-driven discovery feed has since been adopted across most major platforms under different names.
