UGC, short for User-Generated Content, is any content - reviews, photos, videos, posts - created by real users rather than the brand itself. It carries strong authenticity because it reflects genuine customer experiences, making it more credible to potential buyers than brand-produced content.
Brands actively encourage UGC through hashtag campaigns, contests, and prompts, then repurpose the best submissions across their own channels. Monitoring and engaging with UGC also helps strengthen community and build brand loyalty.
