SMM, short for Social Media Marketing, is the use of social media platforms - Instagram, Facebook, TikTok, LinkedIn, and others - to promote a brand, build an audience, and drive business results. It covers organic content, community management, and paid advertising.
Effective SMM combines consistent content, genuine audience engagement, and data-driven optimisation. Marketers track metrics like reach, engagement, and conversions to refine their approach and ensure social activity translates into real business outcomes.
