SERP, short for Search Engine Results Page, is the page a search engine displays after a user submits a query. Results include a mix of organic listings, paid ads, and sometimes social media profiles or posts - which is why an active social presence can improve your brand’s visibility even in Google results.
Social signals like shares and engagement can also indirectly influence search rankings by boosting the reach and authority of content. For marketers, understanding SERPs helps shape both SEO and social strategies to maximise visibility across channels.
