SEO, short for Search Engine Optimization, is the practice of improving a website’s visibility in organic (unpaid) search results. It covers on-page factors like content quality, keywords, and meta tags, as well as off-page factors like backlinks from other authoritative sites.
For social media, SEO matters because well-optimised profiles and content can appear in search engine results, driving additional organic traffic. Maintaining an active, consistent presence on social platforms can also contribute to a brand’s overall search visibility.
