DM, short for Direct Message, is a private message sent directly between users on a social media platform, away from public feeds and comments. DMs support text, images, videos, and files, and are available on virtually every major platform including Instagram, X (Twitter), and LinkedIn.
For brands, DMs are a valuable customer support channel - allowing personalised, discreet responses to queries and complaints. The phrase “slide into someone’s DMs” has also become common shorthand for initiating a private conversation with someone online.
